Dubai never stops surprising the world with its agility and determination - a city led by a very sharp vision that challenges the impossible and races against time in its pursuit of excellence. It is these values that characterize Dubai, giving it a quintessentially unique vibe, aura and charm.
Dubai has emerged as a global hub for business and tourism boasting an impressive number of international brands and some equally astounding landmarks that dominate its iconic skyline.
In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach; the ultimate beach club experience that combines the elements of entertainment, dining, music, fashion, film and art into one. Nikki Beach continues to make its mark in the hottest addresses and trendsetting locales worldwide.
Nikki Beach plays host to some of the greatest events around the world. Delivering a repertoire of world-class events and entertainment options around the world in exotic and beautiful locations, Nikki Beach creates a one- of-a-kind vibe and ambiance.
Today, Nikki Beach has transcended its international venues and grown into a global, multifaceted luxury lifestyle & hospitality brand.
Pearl Jumeira is a reclaimed island within the Arabian Gulf, spanning 8.3 million square feet and overlooking Dubai’s spectacular skyline. Featuring a community town center with retail facilities, beaches, waterfront hotels and a unique two kilometer promenade, the island caters to individuals who enjoy staying connected to the city even while living away from its hustle. The size, location and exclusivity of Pearl Jumeira make it a unique address in the heart of Dubai’s finest residential district.
Stylish ambience, lavish parties, VIP cabanas by an over-sized pool, shisha terrace and views of Downtown to make your eyes pop – it’s easy to see why Dubai’s party people love it here. Whether you want to swing by for a super-food salad or some sushi, or celebrate a special occasion on Nikki Beach for the day, we’ll get you there in true style. Our yachts were designed to stand out and we’ve pimped your ride with a few added extras – a personal photographer, onboard DJ, butler and chef service and a red carpet should you desire.